Direct Sales Training

Direct Sales Training

Direct sales training needs a lot of attention and time. It is probably the most difficult line of sales.

Some sales people have around 15 seconds to make an impression. For example, door knocking sales man and any kind of tele sales.

In this article I want to share some easy tips that you can apply to help you with direct sales and please do read other articles on sales and customer services on this website as they are all closely attached.

What makes an impression?

What makes people like someone or not?

You can expand the questions, but these two are going to be the main help points for us to conquer direct sales training in an easy way.

One of the most important sales book ever written is from Dale Carnegie, ‘ how to win friends and influence people’ .

In this book Mr. Carnegie much ahead of his time outlines that there are four key points why people like someone and become friends.

1. Smile.

People like happy people. It is that simple and that difficult to achieve this skill. We must take a genuine interest in our customers. Let’s start any conversation with an admirable full smile. You will notice people are going to have more time for you.

2. Use your customers name.

The most beautiful sound to anyone’s ears are the sound of their name. It is polite and kind to greet people with their name. If your customer let you use their first name. Bingo, you have broken the ice and probably 90 percent more closer to your sale.

3. Do not assume.

Here is your customer telling you a story which you might have heard the 20 times in that single day or giving you an objection for your sale. This can easily lead to assumptions and negativity.

My tip here is going to be to be a great listener and let your customer say everything that he or she wants to say. There is a big chance that you will have a better view at what is going on at the end of his talk then assuming what he is going to say.

4.Thank them and shake their hand.

Another easy but forgotten topic in direct sales. We forget to thank our customers in a genuine way. It does not cost a penny and believe me, it makes the difference. A genuine, full hearted ‘thank you’ and if you are not on the phone, finish your sale with shaking their hand.

Use these four easy steps in your daily sales and make a difference. It does not cost you a penny more and the results are measurable. Work more on becoming  a great listener and make a difference with training for direct sales.